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100 Lunches on LinkedIn and the Crazy Specials Aisle in Aldi

Today we spoke to Kaley Chu author of the book 100 Lunches with Strangers. Kaley decided to use LinkedIn as a platform to enhance her language skills and her confidence levels. She met with 100 strangers from diverse backgrounds and industries.

David McAuley, a sales strategist in the FMCG space chatted about the history of Aldi and why the special’s aisle works so well. The history of Aldi is also fascinating when you hear how they have penetrated the “discounted” market. This conversation is off the back of an article in the age this week Aldi’s Special Aisle