telesales

Does Cold Calling Work?

As a sales strategist, one of the most common questions I get asked is, “Does Cold Calling Work?”.
Well, the short answer is – Yes, cold calling works, and at the very core of it gives you limited results.
The long answer however is, 100% no, cold calling doesn’t work, but telephone prospecting does work.
Have I confused you yet? Ok let’s clear this up.